Short-cuts to creating your own data-led digital strategy – and tracking the results!

Allia is running the following event with Further, one of our Associate Founders:


Date(s) - 28/02/2017
10:00 am - 12:00 pm

Future Business Centre
Kings Hedges Road




Come to this session to explore and discover Digital Dashboards:

  • Which digital channels are right for your particular organisation and why?
  • How to create your own content topics and strategy based on analytics, trends & insight.
  • How to monitor and benchmark your own online visibility against competitors.
  • Which tools should you use to create your own dashboard and monitor your progress

Smart, effective marketing, without wasting budget.


About the presenter:

Rob Welsby

Rob is Director of Search & Insight and as well as leading the Data, Analytics and Search teams working on regional and global brands at Further.  He has presented at many conferences on data-led digital marketing and has been a speaker and trainer for the Chartered Institute of Marketing for the past five years.


About Further – intelligent search marketing

Further is a leading UK specialist in data-led search and content marketing with offices in Norwich, London and, now, Cambridge.  Ranked in the Top 10 ‘Best Small Search Agencies in Europe’ for the past two years, the company creates and delivers digital marketing strategies and campaigns for regional and global brands, across B2B and B2C,  including AVG, Domino Group, Sellotape, Hawkin’s Bazaar, Flux Insurance, British Film Institute, Aetna International and British Safety Council. For more information, go to www.further.co.uk


Join us for Registration & Welcome Coffee from 930am.  Workshop finishes at approx 11.30 but Q&A will follow until 12pm.


Register now