27.04.2018

Friday 27th April 2018
 
BRITS SHUN GREEN ENERGY TARIFFS IN FAVOUR OF FAMILIARITY AND AFFORDABILITY
  • A third (34 per cent) cited more expensive bills as their main concern with green energy suppliers
  • A quarter (26 per cent) don’t know enough about green energy providers to make the switch
  • MoneySuperMarket’s Guide to Renewable Energy helps Brits to understand the future of renewable energy and what this means for household bills
 
With the UK legally committed to reducing carbon emissions by 57 per cent by 2030, new research by the UK’s leading price comparison website, MoneySuperMarket, today reveals the common factors that prevent Brits from switching to renewable energy providers.
 
Analysis by MoneySuperMarket found that almost two thirds of Brits (62 per cent) understand what renewable energy is, with the majority (92 per cent) stating that they are familiar with solar energy. Despite this initial level of understanding, a quarter (26 per cent) feel that they still do not know enough about green energy providers to stray away from their current tariff.
 
When looking at what else prevents consumers from switching to a green energy provider, 40 per cent cite affordability as their main reason. In fact, of those surveyed, 24 per cent selected increased bills as their main concern with renewable energy. Although there’s a perception around the higher cost of using renewable energy, just under half of those on green tariffs (44 per cent) switched energy supplier in order to save money on their utility bills.
 
Other factors that prevent Brits from switching to a green energy supplier also include concerns over whether nuclear energy is safe to use, with a quarter of Brits (25 per cent) citing this as a key reason for not switching. A further 19 per cent are wary about installing new equipment in their home and an additional 15 per cent are apprehensive about an unreliable energy supply.
 
Stephen Murray, energy expert at MoneySuperMarket, commented: “Price is the main concern for UK consumers, so it’s no surprise that our survey found the primary barrier to switching to a green tariff is that they haven’t been amongst the cheapest. But that’s beginning to change.
 
“Affordable green energy is now the domain of the smaller suppliers, who are beating the more established providers hands down. In fact, we’ve seen on a number of occasions that the cheapest switchable tariff on MoneySuperMarket has been 100% renewable energy. Green energy is becoming a positive choice that isn’t restricted by price.
 
“Regardless of the provider you’re with, it’s important to take matters into your own hands and shop around to see if you could be getting a better deal with another supplier. Those who haven’t switched in a while could be languishing on a standard variable tariff and paying far too much for their energy as a result. The switching process only takes five minutes online and could save households £250 or more”.
 
For those looking to go green, MoneySuperMarket’s latest exclusive tariff with Bulb Energy not only offers customers a great value tariff, but also a £30 credit (dual fuel customers) that’s added to your bill once you have been with them for three months. For more information, visit MoneySuperMarket’s energy channel.
 
To explore the emergence of green energy in more detail, MoneySuperMarket has created a Guide to Renewable Energy, which looks into the future of renewable energy and how this can affect future household bills. As part of this campaign, MoneySuperMarket has collaborated with a panel of experts, including Friends of the Earth, Sheffield University and Lightsource Labs, to provide a unique insight into our current level of energy usage.
 
 
For further information, please contact:
 
Simon Ansell
MoneySuperMarket
07866 783509
simon.ansell@moneysupermarket.com