Reinvigorating Recycling

Reinvigorating Recycling is a conference that will look at how recycling can be boosted through the application of behaviour change communications.

Recycling in the UK is under pressure. Stagnating and falling recycling levels, increasing disposal costs and ever-shrinking budgets have coalesced to create a seemingly impenetrable barrier to improved levels of recycling and the ability to deal with contamination. 
Amidst such a challenging environment, public engagement and communication remains the most readily accessible and cost-effective means to reinvigorate recycling.
Hosted by Cambridge Cleantech and Cambridge City Council, topics will include: 
  • Boosting recycling through strategic behavioural change communications
  • Communicating difficult service changes
  • Engaging with urban, diverse communities
  • Re-positioning Re-use
  • Utilising social media to increase reach
You’ll also hear from councils who have successfully deployed communications to bring about performance increase and have plenty of opportunity to participate in open discussion and debate.
Some of the UK’s leading behavioural change experts will be speaking including Rachel Gray (WRAP), Stephen Bates (EnviroComms), Adam Read (Ricardo), Steve Didsbury (Bexley Council) and Ali Moore (Resource London).
Who should attend?
This conference has been designed with Local Authorities and Waste Partnerships in mind but is also suitable for waste companies contracted by councils who retain a responsibility for public communications. The following will find the content of particular benefit:
  • Heads of Waste and Recycling
  • Heads of Street Scene
  • Recycling and Environmental Officers
  • Recycling, Waste and Environmental Education Officers
  • Contract Service Managers
What you’ll leave with
  • Deeper insight into how to apply strategy to behaviour change communications for greater effect
  • Improved knowledge on how to implement a successful behaviour change campaigns, including key implementation techniques.
  • How to extract better value from your communications
  • The ability to communicate more for less, with better results

Click here to book your place


Future Business Centre
Kings Hedges Road

Tuesday 23rd May


9.00 – 9.30 Registration & refreshments

9.30 – 9.40 Welcome Address
Cllr. Lewis Herbert, Leader of Cambridge City Council
9.40 – 10.05 Recycle Now: Looking to the future
Rachel Gray, Behaviour Change Programme Manager, WRAP
10.05 – 10.30 Food Waste Recycling in London and increasing participation rates
Ali Moore, Communications and Behaviour Change Manager, Resource London
10.30 – 10.50 PANEL SESSION: Waste Communications. Where did it all go right…and why did it stop?
Adam Read, Steve Bates and Rachel Gray
10.50 – 11.10 Coffee & Networking

11.10 – 11.35 The Rochdale Story
Neil Maver, Waste & Recycling Programme Delivery Manager, Rochdale Borough Council
11.35 – 12.00 Effective communication to drive food waste recycling and raise awareness of enforcement measures
Nigel Wheeler, Director of Highways and Street Care, Rhondda Cynon Taf Council
12.00 - 12.25 Delivering behaviour change campaigns in practice
Steve Bates, Director, EnviroComms
12.25 – 13.15 Lunch

13.15 – 13.40 Using nudges to increase compliance with kerbside recycling schemes
Tara Dumas, Head of Environmental Services, Trafford MBC
13.40 – 14.05 Communicating Contentious Services
Steve Didsbury, Head of Waste and Public Protection, Bexley Council
14.05 - 14.30 Re-positioning re-use
Ruth Payne & Katey Stoneman, Warwickshire County Council
14.30 – 14.50 Coffee & Networking

14.50 – 15.15 The role social media plays in constructing a behavioural change campaign
Trewin Restorick, CEO/Founder, Hubbub
15.15 – 15.40 Extended collection services
Gareth Morton, Ricardo & client case study